Launch video for Heart and Stroke's fundraising event, Jump Rope for Heart, which teaches kids about the importance of heart health and building healthy habits.
client: Heart and Stroke Foundation
production company: VMG
executive producer: Anup Rao
producer: Dixie Thompson
DP: Jessica De Los Santos
director: Stephanie Leite
editor: Zoey Wyeld
illustration: Karolina Ficek
animation: Karolina Ficek, Maarten D'Olislager
Character Design
One of my roles on this project was designing Captain Beats, the main character that would be leading kids through everything they need to know about heart health, signs of stroke, and healthy habits that they can adopt.
final Captain Beats design
initial designs
alternate Captain Beats designs
Layout Design
selected layouts