45 second version of the launch animation
Launch animations for Green Door Project, an initiative helping people who would normally not have access to affordable dental care get a healthier and happier smile. The animations include a shorter 45 second initial launch video, a 1 minute full-length animation, and two 15 second silent social media cut downs.
client: Green Door Project
production company: Bonfire Originals
studio: Jacknife
executive producer: Graeme Mathieson
illustration/animation: Karolina Ficek
scriptwriting: Caitie Drewery
production company: Bonfire Originals
studio: Jacknife
executive producer: Graeme Mathieson
illustration/animation: Karolina Ficek
scriptwriting: Caitie Drewery
style frames
The general design direction for the visuals was proposed by Jacknife as they created the brand guidelines for Green Door Project - line-based vectors, but fun and inviting with pops of brand colours and a continuous-line drawing quality. Working with Jacknife's exciting brand guidelines, Bonfire, and Green Door Project, I created a new illustration style for Green Door Project that is inclusive and plays with contectivity.
final renders
1 minute version of the launch animation
15 second cut down of the launch animation for social media with on screen text
15 second cut down of the launch animation for social media with on screen text
mural
Using the brand assets that I created for this launch video, Jacknife teamed up with Kitchener artist, Julie Restrepo, to paint a massive mural at the Niagra Falls Community Health Centre.